“There are PILES of ROCKS outside our TENT!” Let’s hyperventilate about that. That fits, because we’re watching The Blair Rockpile Project. “Think of the joy of being in a really good film!” I’m thinking of something by Ed Wood about now.“We’re not making a documentary about us getting lost, we’re making a documentary about a witch!” Please ignore the continued ninety minutes of squabbling about getting lost and no witch.
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Just to make sure we don’t allow the tedious failures of this movie to hide from the light of examination like the cockroaches they are, here’s a list of my top ten “favorite” moments from this film: Not in a “scarier because it’s left to the imagination” way, but in a “too lazy to give a flip” way. They get lost through their own clearly admitted fault, fight with each other in a pansy passive-aggressive way, and then conclude by not showing us anything that was going on. This movie is about three of the most irritating, whining slackers ever to almost grow up in the ‘90s, doing an inept job of shooting a documentary about a purported urban legend, in what appears to be a medium-sized park. The Blair Witch Project is being called out to stand on its own two feet, solo, all by itself. Forget the Hot Topic Tshirts and how popular they made you in high school. Disregard all the lies you’ve been fed about it being a true story. So let’s expose the naked emperor by doing the unthinkable: Watch the actual movie. Even Entertainment Weekly couldn’t stick to the movie in the review, but had to excuse it as "a manifestation of multimedia synergy.” That’s great if you’re into that, but that’s not how we play ball here. Then they get defensive and say the marketing was part of a whole experience inseparable from the movie. They go on about marketing, marketing, marketing, and if I pin them down to the movie they barely have a fuzzy recollection of the general gist of it. That’s easy to forget, because to this very day when I ask a modern fan what they loved about the Blair Witch project, the first thing they rave about is the marketing. The box office sounds less impressive when you add in.
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The actual budget should include the multi-million dollar Internet advertising campaign plus the cost of maintaining the website and planting an army of shills in online forums to spread rumors, becoming one of the first instances of “fake news” monetized. The Blair Witch Project stands today in Internet marketing history as the most successful viral marketing campaign of all time, so much so that it’s taught in marketing business course materials to this day. The scariest movie of all time is a true story. Williams, Heather Donahue and Joshua Leonard. The Blair Witch Project was directed by Daniel Myrick and Eduardo Sánchez and stars Michael C.
It’s about three teenagers getting lost in the woods while purporting to make a documentary about a witch.